Deal Sheet: 2026 K4 Hatchback EX

Jim Bone Kia of Santa Rosa · Santa Rosa, CA · VIN: 3KPFX5DE4TE322435

Negotiation Guide

Opening Offer

$24,319

Fair Price

$25,819

Walk Away Above

$26,177

• Recent buyers paid ~$464 below MSRP
• Sitting 78 days (avg 40) — extra leverage

Price Breakdown

Est. Dealer Cost$23,882

Est. Invoice$24,678

Holdback (est.)$796

MSRP (Sticker)$26,535

Asking Price$26,233

Markup-$302

Est. Dealer Margin on This Car$2,352

Percentile89% of inventory is priced lower

Days on Lot78 days

What Others Paid (Last 30 Days)

Cars Sold374

Avg Markup-$464

Median Markup-$408

Best Deal-$758

Worst Deal-$256

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory139 vehicles

Avg Markup (All Models)-$891

Avg Markup (K4 Hatchback)-$293

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$842

Cheaper K4 Hatchback EX Inventory

Steven KiaHarrisonburg, VA

-$758$26,52243d

Ed Morse Kia RollaRolla, MO

-$757$26,28354d

H & H KiaPapillion, NE

-$757$26,28373d

Kia of Myrtle BeachMyrtle Beach, SC

-$748$26,23766d

Jts Kia of ColumbiaColumbia, SC

-$744$26,4515d

Evans KiaEvans, GA

-$743$26,21736d

Southaven KiaSouthaven, MS

-$742$26,20826d

Courtesy Kia of BrandonTampa, FL

-$740$26,43080d

Paramount Kia of AshevilleAsheville, NC

-$740$26,4301d

Kia of The ShoalsSheffield, AL

-$735$26,40515d