Deal Sheet: 2025 Optiq Sport 1

CADILLAC OF MEMPHIS · Memphis, TN · VIN: 3GYK3EMR8SS234012

Negotiation Guide

Opening Offer

$53,464

Fair Price

$54,964

Walk Away Above

$55,290

• Recent buyers paid ~$59 above MSRP
• Sitting 132 days (avg 58) — extra leverage

Price Breakdown

Est. Dealer Cost$48,385

Est. Invoice$50,054

Holdback (est.)$1,668

MSRP (Sticker)$55,615

Asking Price$55,615

Markup$0

Est. Dealer Margin on This Car$7,230

Percentile87% of inventory is priced lower

Days on Lot132 days

What Others Paid (Last 30 Days)

Cars Sold22

Avg Markup+$59

Median Markup$0

Best Deal-$2,373

Worst Deal+$2,401

% Sold Below MSRP86%

Avg Days to Sell58 days

Dealer Profile

Inventory49 vehicles

Avg Markup (All Models)+$11

Avg Markup (Optiq)$0

% Below MSRP98%

Avg Days to Sell52 days

Avg Sold Markup+$168

Cheaper Optiq Sport 1 Inventory

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RICK HENDRICK CADILLACNorfolk, VA

$0$54,99053d