Deal Sheet: 2026 Optiq Premium Luxury

BERGSTROM CADILLAC MADISON · Madison, WI · VIN: 3GYK3DM46TS137231

Negotiation Guide

Opening Offer

$60,372

Fair Price

$61,872

Walk Away Above

$62,269

• Recent buyers paid ~$237 above MSRP
• Sitting 82 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$54,519

Est. Invoice$56,399

Holdback (est.)$1,880

MSRP (Sticker)$62,666

Asking Price$62,333

Markup-$333

Est. Dealer Margin on This Car$7,814

Percentile5% of inventory is priced lower

Days on Lot82 days

What Others Paid (Last 30 Days)

Cars Sold137

Avg Markup+$237

Median Markup$0

Best Deal-$1,500

Worst Deal+$10,114

% Sold Below MSRP96%

Avg Days to Sell31 days

Dealer Profile

Inventory31 vehicles

Avg Markup (All Models)-$11

Avg Markup (Optiq)-$83

% Below MSRP97%

Avg Days to Sell27 days

Avg Sold Markup+$4,109

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