Negotiation Guide
Opening Offer
$50,985
Fair Price
$52,485
Walk Away Above
$52,890
- • Recent buyers paid ~$57 below MSRP
- • Sitting 70 days (avg 29) — extra leverage
Price Breakdown
Est. Dealer Cost$46,367
Est. Invoice$47,966
Holdback (est.)$1,599
MSRP (Sticker)$53,295
Asking Price$53,295
Markup$0
Est. Dealer Margin on This Car$6,928
Percentile97% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold336
Avg Markup-$57
Median Markup$0
Best Deal-$2,404
Worst Deal+$1,795
% Sold Below MSRP98%
Avg Days to Sell29 days
Dealer Profile
Inventory48 vehicles
Avg Markup (All Models)+$579
Avg Markup (Optiq)$0
% Below MSRP92%
Avg Days to Sell27 days
Avg Sold Markup+$281
Cheaper Optiq Luxury Inventory
CRESTVIEW CADILLAC, INC.Rochester, MI
-$2,615$55,97410d
GHENT CADILLACGreeley, CO
-$2,224$55,29675d
GERMAIN CADILLAC OF EASTONColumbus, OH
-$2,114$55,006134d
NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL
-$2,011$55,18395d
HILTON HEAD CADILLACBluffton, SC
-$2,000$56,11863d
NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL
-$1,775$55,41997d
BAKER CADILLAC OF CHARLESTONCharleston, SC
-$1,227$51,46845d
ARNIE BAUER CADILLACMatteson, IL
-$1,130$52,29042d
VADEN CADILLAC BRUNSWICKBrunswick, GA
-$1,000$52,41529d
MASTRIA GMCRaynham, MA
-$1,000$57,12045d