Negotiation Guide
Opening Offer
$51,374
Fair Price
$52,874
Walk Away Above
$53,444
- • Recent buyers paid ~$60 below MSRP
- • Sitting 129 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$46,992
Est. Invoice$48,613
Holdback (est.)$1,620
MSRP (Sticker)$54,014
Asking Price$54,014
Markup$0
Est. Dealer Margin on This Car$7,022
Percentile97% of inventory is priced lower
Days on Lot129 days
What Others Paid (Last 30 Days)
Cars Sold376
Avg Markup-$60
Median Markup$0
Best Deal-$2,640
Worst Deal+$1,795
% Sold Below MSRP98%
Avg Days to Sell30 days
Dealer Profile
Inventory62 vehicles
Avg Markup (All Models)+$20
Avg Markup (Optiq)+$4
% Below MSRP94%
Avg Days to Sell33 days
Avg Sold Markup-$108
Cheaper Optiq Luxury Inventory
CRESTVIEW CADILLAC, INC.Rochester, MI
-$2,615$55,9745d
FRANK KENT CADILLAC OF ARLINGTONArlington, TX
-$2,404$49,9919d
GHENT CADILLACGreeley, CO
-$2,224$55,29669d
GERMAIN CADILLAC OF EASTONColumbus, OH
-$2,114$55,006129d
NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL
-$2,011$55,18390d
HILTON HEAD CADILLACBluffton, SC
-$2,000$56,11857d
FIVE STAR CADILLACWarner Robins, GA
-$1,989$54,90026d
NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL
-$1,775$55,41991d
BAKER CADILLAC OF CHARLESTONCharleston, SC
-$1,227$51,46840d
ARNIE BAUER CADILLACMatteson, IL
-$1,130$52,29037d