Deal Sheet: 2027 Optiq Luxury

HEYWARD ALLEN MOTOR COMPANY, INC. · Athens, GA · VIN: 3GYK3BM58VS100164

Negotiation Guide

Opening Offer

$52,162

Fair Price

$53,662

Walk Away Above

$53,691

• Recent buyers paid ~$57 below MSRP

Price Breakdown

Est. Dealer Cost$46,736

Est. Invoice$48,347

Holdback (est.)$1,612

MSRP (Sticker)$53,719

Asking Price$53,719

Markup$0

Est. Dealer Margin on This Car$6,983

Percentile97% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$57

Median Markup$0

Best Deal-$2,404

Worst Deal+$1,795

% Sold Below MSRP98%

Avg Days to Sell29 days

Dealer Profile

Inventory36 vehicles

Avg Markup (All Models)-$1,531

Avg Markup (Optiq)$0

% Below MSRP81%

Avg Days to Sell29 days

Avg Sold Markup-$2,229

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