Negotiation Guide
Opening Offer
$52,255
Fair Price
$53,755
Walk Away Above
$53,785
- • Recent buyers paid ~$60 below MSRP
Price Breakdown
Est. Dealer Cost$46,819
Est. Invoice$48,434
Holdback (est.)$1,614
MSRP (Sticker)$53,815
Asking Price$53,815
Markup$0
Est. Dealer Margin on This Car$6,996
Percentile97% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold376
Avg Markup-$60
Median Markup$0
Best Deal-$2,640
Worst Deal+$1,795
% Sold Below MSRP98%
Avg Days to Sell30 days
Dealer Profile
Inventory212 vehicles
Avg Markup (All Models)+$123
Avg Markup (Optiq)-$38
% Below MSRP95%
Avg Days to Sell23 days
Avg Sold Markup+$152
Cheaper Optiq Luxury Inventory
CRESTVIEW CADILLAC, INC.Rochester, MI
-$2,615$55,9746d
FRANK KENT CADILLAC OF ARLINGTONArlington, TX
-$2,404$49,99110d
GHENT CADILLACGreeley, CO
-$2,224$55,29670d
GERMAIN CADILLAC OF EASTONColumbus, OH
-$2,114$55,006129d
NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL
-$2,011$55,18391d
HILTON HEAD CADILLACBluffton, SC
-$2,000$56,11858d
FIVE STAR CADILLACWarner Robins, GA
-$1,989$54,90027d
NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL
-$1,775$55,41992d
BAKER CADILLAC OF CHARLESTONCharleston, SC
-$1,227$51,46841d
ARNIE BAUER CADILLACMatteson, IL
-$1,130$52,29038d