Deal Sheet: 2026 Optiq Luxury

BROTHERTON CADILLAC NW · Seattle, WA · VIN: 3GYK3BM58TS177467

Negotiation Guide

Opening Offer

$52,463

Fair Price

$53,963

Walk Away Above

$53,992

• Recent buyers paid ~$57 below MSRP

Price Breakdown

Est. Dealer Cost$46,997

Est. Invoice$48,618

Holdback (est.)$1,621

MSRP (Sticker)$54,020

Asking Price$54,020

Markup$0

Est. Dealer Margin on This Car$7,023

Percentile97% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$57

Median Markup$0

Best Deal-$2,404

Worst Deal+$1,795

% Sold Below MSRP98%

Avg Days to Sell29 days

Dealer Profile

Inventory40 vehicles

Avg Markup (All Models)+$1

Avg Markup (Optiq)$0

% Below MSRP95%

Avg Days to Sell63 days

Avg Sold Markup+$4,010

Cheaper Optiq Luxury Inventory

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-$2,615$55,97411d

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-$2,224$55,29675d

GERMAIN CADILLAC OF EASTONColumbus, OH

-$2,114$55,006134d

NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL

-$2,011$55,18396d

HILTON HEAD CADILLACBluffton, SC

-$2,000$56,11863d

NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL

-$1,775$55,41997d

BAKER CADILLAC OF CHARLESTONCharleston, SC

-$1,227$51,46845d

ARNIE BAUER CADILLACMatteson, IL

-$1,130$52,29043d

VADEN CADILLAC BRUNSWICKBrunswick, GA

-$1,000$52,41529d

MASTRIA GMCRaynham, MA

-$1,000$57,12045d