Negotiation Guide
Opening Offer
$52,463
Fair Price
$53,963
Walk Away Above
$53,992
- • Recent buyers paid ~$57 below MSRP
Price Breakdown
Est. Dealer Cost$46,997
Est. Invoice$48,618
Holdback (est.)$1,621
MSRP (Sticker)$54,020
Asking Price$54,020
Markup$0
Est. Dealer Margin on This Car$7,023
Percentile97% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold336
Avg Markup-$57
Median Markup$0
Best Deal-$2,404
Worst Deal+$1,795
% Sold Below MSRP98%
Avg Days to Sell29 days
Dealer Profile
Inventory36 vehicles
Avg Markup (All Models)+$1
Avg Markup (Optiq)$0
% Below MSRP92%
Avg Days to Sell19 days
Avg Sold Markup+$1,185
Cheaper Optiq Luxury Inventory
CRESTVIEW CADILLAC, INC.Rochester, MI
-$2,615$55,97410d
GHENT CADILLACGreeley, CO
-$2,224$55,29674d
GERMAIN CADILLAC OF EASTONColumbus, OH
-$2,114$55,006133d
NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL
-$2,011$55,18395d
HILTON HEAD CADILLACBluffton, SC
-$2,000$56,11862d
NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL
-$1,775$55,41996d
BAKER CADILLAC OF CHARLESTONCharleston, SC
-$1,227$51,46845d
ARNIE BAUER CADILLACMatteson, IL
-$1,130$52,29042d
VADEN CADILLAC BRUNSWICKBrunswick, GA
-$1,000$52,41528d
MASTRIA GMCRaynham, MA
-$1,000$57,12045d