Deal Sheet: 2026 Optiq Luxury

STAN MCNABB CHEVROLET COLUMBIA · Columbia, TN · VIN: 3GYK3BM57TS167870

Negotiation Guide

Opening Offer

$51,039

Fair Price

$52,539

Walk Away Above

$52,814

• Recent buyers paid ~$57 below MSRP
• Sitting 56 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$46,188

Est. Invoice$47,781

Holdback (est.)$1,593

MSRP (Sticker)$53,090

Asking Price$53,090

Markup$0

Est. Dealer Margin on This Car$6,902

Percentile97% of inventory is priced lower

Days on Lot56 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$57

Median Markup$0

Best Deal-$2,404

Worst Deal+$1,795

% Sold Below MSRP98%

Avg Days to Sell29 days

Dealer Profile

Inventory16 vehicles

Avg Markup (All Models)-$342

Avg Markup (Optiq)$0

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$173

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