Deal Sheet: 2026 Optiq Luxury

PARKER CADILLAC, INC. · Little Rock, AR · VIN: 3GYK3BM56TS122709

Negotiation Guide

Opening Offer

$51,560

Fair Price

$53,060

Walk Away Above

$53,090

• Recent buyers paid ~$60 below MSRP

Price Breakdown

Est. Dealer Cost$46,214

Est. Invoice$47,808

Holdback (est.)$1,594

MSRP (Sticker)$53,120

Asking Price$54,615

Markup+$1,495

Est. Dealer Margin on This Car$8,401

Percentile98% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold376

Avg Markup-$60

Median Markup$0

Best Deal-$2,640

Worst Deal+$1,795

% Sold Below MSRP98%

Avg Days to Sell30 days

Dealer Profile

Inventory114 vehicles

Avg Markup (All Models)+$101

Avg Markup (Optiq)+$195

% Below MSRP96%

Avg Days to Sell33 days

Avg Sold Markup+$18

Cheaper Optiq Luxury Inventory

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NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL

-$2,011$55,18390d

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-$2,000$56,11857d

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-$1,989$54,90026d

NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL

-$1,775$55,41991d

BAKER CADILLAC OF CHARLESTONCharleston, SC

-$1,227$51,46840d

ARNIE BAUER CADILLACMatteson, IL

-$1,130$52,29037d