Negotiation Guide
Opening Offer
$51,693
Fair Price
$53,193
Walk Away Above
$53,222
- • Recent buyers paid ~$57 below MSRP
Price Breakdown
Est. Dealer Cost$46,328
Est. Invoice$47,925
Holdback (est.)$1,598
MSRP (Sticker)$53,250
Asking Price$53,250
Markup$0
Est. Dealer Margin on This Car$6,923
Percentile97% of inventory is priced lower
Days on Lot4 days
What Others Paid (Last 30 Days)
Cars Sold336
Avg Markup-$57
Median Markup$0
Best Deal-$2,404
Worst Deal+$1,795
% Sold Below MSRP98%
Avg Days to Sell29 days
Dealer Profile
Inventory140 vehicles
Avg Markup (All Models)+$237
Avg Markup (Optiq)+$1,659
% Below MSRP94%
Avg Days to Sell31 days
Avg Sold Markup+$0
Cheaper Optiq Luxury Inventory
CRESTVIEW CADILLAC, INC.Rochester, MI
-$2,615$55,97411d
GHENT CADILLACGreeley, CO
-$2,224$55,29675d
GERMAIN CADILLAC OF EASTONColumbus, OH
-$2,114$55,006134d
NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL
-$2,011$55,18396d
HILTON HEAD CADILLACBluffton, SC
-$2,000$56,11863d
NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL
-$1,775$55,41997d
BAKER CADILLAC OF CHARLESTONCharleston, SC
-$1,227$51,46846d
ARNIE BAUER CADILLACMatteson, IL
-$1,130$52,29043d
VADEN CADILLAC BRUNSWICKBrunswick, GA
-$1,000$52,41529d
MASTRIA GMCRaynham, MA
-$1,000$57,12046d