Deal Sheet: 2027 Optiq Luxury

HENDRICK CADILLAC SOUTHPOINT · Durham, NC · VIN: 3GYK3BM55VS100218

Negotiation Guide

Opening Offer

$51,863

Fair Price

$53,363

Walk Away Above

$53,392

• Recent buyers paid ~$57 below MSRP

Price Breakdown

Est. Dealer Cost$46,475

Est. Invoice$48,078

Holdback (est.)$1,603

MSRP (Sticker)$53,420

Asking Price$53,420

Markup$0

Est. Dealer Margin on This Car$6,945

Percentile97% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$57

Median Markup$0

Best Deal-$2,404

Worst Deal+$1,795

% Sold Below MSRP98%

Avg Days to Sell29 days

Dealer Profile

Inventory159 vehicles

Avg Markup (All Models)+$290

Avg Markup (Optiq)$0

% Below MSRP96%

Avg Days to Sell26 days

Avg Sold Markup+$521

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