Negotiation Guide
Opening Offer
$51,431
Fair Price
$52,931
Walk Away Above
$52,963
- • Recent buyers paid ~$63 below MSRP
Price Breakdown
Est. Dealer Cost$46,105
Est. Invoice$47,695
Holdback$1,590
MSRP (Sticker)$52,994
Asking Price$52,994
Markup$0
Dealer Margin on This Car$6,889
Percentile97% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold353
Avg Markup-$63
Median Markup$0
Best Deal-$2,640
Worst Deal+$1,795
% Sold Below MSRP99%
Avg Days to Sell27 days
Dealer Profile
Inventory129 vehicles
Avg Markup (All Models)-$364
Avg Markup (Optiq)$0
% Below MSRP91%
Avg Days to Sell17 days
Avg Sold Markup+$2,361
Cheaper Optiq Luxury Inventory
NAPLETON CADILLACOak Lawn, IL
-$2,464$54,870112d
GERMAIN CADILLAC OF EASTONColumbus, OH
-$2,114$55,006112d
NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL
-$2,011$55,18374d
HILTON HEAD CADILLACBluffton, SC
-$2,000$56,11841d
TOM KELLEY CADILLACFort Wayne, IN
-$2,000$55,51521d
TOM KELLEY CADILLACFort Wayne, IN
-$2,000$56,49521d
FIVE STAR CADILLACWarner Robins, GA
-$1,989$54,90010d
NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL
-$1,775$55,41975d
NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL
-$1,687$55,50721d
ARNIE BAUER CADILLACMatteson, IL
-$1,130$52,29021d