Deal Sheet: 2026 Optiq Luxury

CADILLAC OF MEMPHIS · Memphis, TN · VIN: 3GYK3BM55TS166751

Negotiation Guide

Opening Offer

$52,817

Fair Price

$54,317

Walk Away Above

$54,659

• Recent buyers paid ~$57 below MSRP
• Sitting 62 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$47,850

Est. Invoice$49,500

Holdback (est.)$1,650

MSRP (Sticker)$55,000

Asking Price$55,000

Markup$0

Est. Dealer Margin on This Car$7,150

Percentile97% of inventory is priced lower

Days on Lot62 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$57

Median Markup$0

Best Deal-$2,404

Worst Deal+$1,795

% Sold Below MSRP98%

Avg Days to Sell29 days

Dealer Profile

Inventory49 vehicles

Avg Markup (All Models)+$11

Avg Markup (Optiq)$0

% Below MSRP98%

Avg Days to Sell53 days

Avg Sold Markup+$178

Cheaper Optiq Luxury Inventory

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NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL

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ARNIE BAUER CADILLACMatteson, IL

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VADEN CADILLAC BRUNSWICKBrunswick, GA

-$1,000$52,41528d

MASTRIA GMCRaynham, MA

-$1,000$57,12044d