Negotiation Guide
Opening Offer
$50,176
Fair Price
$51,676
Walk Away Above
$52,233
- • Recent buyers paid ~$57 below MSRP
- • Sitting 134 days (avg 29) — extra leverage
Price Breakdown
Est. Dealer Cost$45,926
Est. Invoice$47,510
Holdback (est.)$1,584
MSRP (Sticker)$52,789
Asking Price$52,804
Markup+$15
Est. Dealer Margin on This Car$6,878
Percentile97% of inventory is priced lower
Days on Lot134 days
What Others Paid (Last 30 Days)
Cars Sold336
Avg Markup-$57
Median Markup$0
Best Deal-$2,404
Worst Deal+$1,795
% Sold Below MSRP98%
Avg Days to Sell29 days
Dealer Profile
Inventory72 vehicles
Avg Markup (All Models)+$18
Avg Markup (Optiq)+$3
% Below MSRP88%
Avg Days to Sell35 days
Avg Sold Markup-$125
Price History
May 29, 2026$52,789 → $52,804(+$15)
Cheaper Optiq Luxury Inventory
CRESTVIEW CADILLAC, INC.Rochester, MI
-$2,615$55,97410d
GHENT CADILLACGreeley, CO
-$2,224$55,29674d
GERMAIN CADILLAC OF EASTONColumbus, OH
-$2,114$55,006134d
NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL
-$2,011$55,18395d
HILTON HEAD CADILLACBluffton, SC
-$2,000$56,11862d
NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL
-$1,775$55,41996d
BAKER CADILLAC OF CHARLESTONCharleston, SC
-$1,227$51,46845d
ARNIE BAUER CADILLACMatteson, IL
-$1,130$52,29042d
VADEN CADILLAC BRUNSWICKBrunswick, GA
-$1,000$52,41528d
MASTRIA GMCRaynham, MA
-$1,000$57,12045d