Deal Sheet: 2026 Optiq Luxury

ED MORSE CADILLAC BRANDON · Brandon, FL · VIN: 3GYK3BM53TS178414

Negotiation Guide

Opening Offer

$51,138

Fair Price

$52,638

Walk Away Above

$52,667

• Recent buyers paid ~$57 below MSRP

Price Breakdown

Est. Dealer Cost$45,845

Est. Invoice$47,426

Holdback (est.)$1,581

MSRP (Sticker)$52,695

Asking Price$52,695

Markup$0

Est. Dealer Margin on This Car$6,850

Percentile97% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$57

Median Markup$0

Best Deal-$2,404

Worst Deal+$1,795

% Sold Below MSRP98%

Avg Days to Sell29 days

Dealer Profile

Inventory85 vehicles

Avg Markup (All Models)+$21

Avg Markup (Optiq)+$120

% Below MSRP99%

Avg Days to Sell20 days

Avg Sold Markup-$82

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