Deal Sheet: 2026 Optiq Luxury

ROBERT WOODALL CADILLAC · Danville, VA · VIN: 3GYK3BM53TS113451

Negotiation Guide

Opening Offer

$51,470

Fair Price

$52,970

Walk Away Above

$53,295

• Recent buyers paid ~$60 below MSRP
• Sitting 63 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$46,649

Est. Invoice$48,258

Holdback (est.)$1,609

MSRP (Sticker)$53,620

Asking Price$53,620

Markup$0

Est. Dealer Margin on This Car$6,971

Percentile97% of inventory is priced lower

Days on Lot63 days

What Others Paid (Last 30 Days)

Cars Sold376

Avg Markup-$60

Median Markup$0

Best Deal-$2,640

Worst Deal+$1,795

% Sold Below MSRP98%

Avg Days to Sell30 days

Dealer Profile

Inventory28 vehicles

Avg Markup (All Models)-$811

Avg Markup (Optiq)$0

% Below MSRP96%

Avg Days to Sell22 days

Avg Sold Markup+$42

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