Negotiation Guide
Opening Offer
$51,602
Fair Price
$53,102
Walk Away Above
$53,134
- • Recent buyers paid ~$63 below MSRP
Price Breakdown
Est. Dealer Cost$46,254
Est. Invoice$47,849
Holdback$1,595
MSRP (Sticker)$53,165
Asking Price$53,165
Markup$0
Dealer Margin on This Car$6,911
Percentile97% of inventory is priced lower
Days on Lot17 days
What Others Paid (Last 30 Days)
Cars Sold353
Avg Markup-$63
Median Markup$0
Best Deal-$2,640
Worst Deal+$1,795
% Sold Below MSRP99%
Avg Days to Sell27 days
Dealer Profile
Inventory215 vehicles
Avg Markup (All Models)+$143
Avg Markup (Optiq)-$43
% Below MSRP97%
Avg Days to Sell20 days
Avg Sold Markup+$424
Cheaper Optiq Luxury Inventory
NAPLETON CADILLACOak Lawn, IL
-$2,464$54,870113d
GERMAIN CADILLAC OF EASTONColumbus, OH
-$2,114$55,006113d
NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL
-$2,011$55,18374d
HILTON HEAD CADILLACBluffton, SC
-$2,000$56,11841d
TOM KELLEY CADILLACFort Wayne, IN
-$2,000$55,51521d
TOM KELLEY CADILLACFort Wayne, IN
-$2,000$56,49521d
FIVE STAR CADILLACWarner Robins, GA
-$1,989$54,90010d
NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL
-$1,775$55,41975d
NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL
-$1,687$55,50721d
ARNIE BAUER CADILLACMatteson, IL
-$1,130$52,29021d