Negotiation Guide
Opening Offer
$52,184
Fair Price
$53,684
Walk Away Above
$53,701
- • Recent buyers paid ~$35 below MSRP
Price Breakdown
Est. Dealer Cost$46,736
Est. Invoice$48,347
Holdback$1,612
MSRP (Sticker)$53,719
Asking Price$53,719
Markup$0
Dealer Margin on This Car$6,983
Percentile99% of inventory is priced lower
Days on Lot8 days
What Others Paid (Last 30 Days)
Cars Sold290
Avg Markup-$35
Median Markup$0
Best Deal-$2,640
Worst Deal+$1,795
% Sold Below MSRP98%
Avg Days to Sell27 days
Dealer Profile
Inventory134 vehicles
Avg Markup (All Models)-$32
Avg Markup (Optiq)+$180
% Below MSRP96%
Avg Days to Sell33 days
Avg Sold Markup+$2,886
Cheaper Optiq Luxury Inventory
ED MORSE CADILLAC TAMPATampa, FL
-$2,524$53,1008d
NAPLETON CADILLACOak Lawn, IL
-$2,464$54,870111d
UFTRING MONTGOMERY CADILLACPeoria, IL
-$2,440$56,14922d
SUNSET CADILLAC OF BRADENTONBradenton, FL
-$2,250$53,62419d
SUNSET CADILLAC OF BRADENTONBradenton, FL
-$2,164$52,15019d
SUNSET CADILLAC OF BRADENTONBradenton, FL
-$2,164$52,15019d
NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL
-$2,011$55,18372d
TOM KELLEY CADILLACFort Wayne, IN
-$2,000$56,49519d
TOM KELLEY CADILLACFort Wayne, IN
-$2,000$55,51519d
HILTON HEAD CADILLACBluffton, SC
-$2,000$56,11839d