Negotiation Guide
Opening Offer
$50,378
Fair Price
$51,878
Walk Away Above
$52,437
- • Recent buyers paid ~$57 below MSRP
- • Sitting 134 days (avg 29) — extra leverage
Price Breakdown
Est. Dealer Cost$46,106
Est. Invoice$47,696
Holdback (est.)$1,590
MSRP (Sticker)$52,995
Asking Price$52,995
Markup$0
Est. Dealer Margin on This Car$6,889
Percentile97% of inventory is priced lower
Days on Lot134 days
What Others Paid (Last 30 Days)
Cars Sold336
Avg Markup-$57
Median Markup$0
Best Deal-$2,404
Worst Deal+$1,795
% Sold Below MSRP98%
Avg Days to Sell29 days
Dealer Profile
Inventory46 vehicles
Avg Markup (All Models)+$460
Avg Markup (Optiq)$0
% Below MSRP91%
Avg Days to Sell34 days
Avg Sold Markup+$3,791
Cheaper Optiq Luxury Inventory
CRESTVIEW CADILLAC, INC.Rochester, MI
-$2,615$55,97410d
GHENT CADILLACGreeley, CO
-$2,224$55,29675d
GERMAIN CADILLAC OF EASTONColumbus, OH
-$2,114$55,006134d
NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL
-$2,011$55,18396d
HILTON HEAD CADILLACBluffton, SC
-$2,000$56,11863d
NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL
-$1,775$55,41997d
BAKER CADILLAC OF CHARLESTONCharleston, SC
-$1,227$51,46845d
ARNIE BAUER CADILLACMatteson, IL
-$1,130$52,29043d
VADEN CADILLAC BRUNSWICKBrunswick, GA
-$1,000$52,41529d
MASTRIA GMCRaynham, MA
-$1,000$57,12045d