Negotiation Guide
Opening Offer
$51,130
Fair Price
$52,630
Walk Away Above
$52,662
- • Recent buyers paid ~$65 below MSRP
Price Breakdown
Est. Dealer Cost$45,845
Est. Invoice$47,426
Holdback (est.)$1,581
MSRP (Sticker)$52,695
Asking Price$52,695
Markup$0
Est. Dealer Margin on This Car$6,850
Percentile97% of inventory is priced lower
Days on Lot1 days
What Others Paid (Last 30 Days)
Cars Sold418
Avg Markup-$65
Median Markup$0
Best Deal-$2,640
Worst Deal+$1,795
% Sold Below MSRP98%
Avg Days to Sell29 days
Dealer Profile
Inventory196 vehicles
Avg Markup (All Models)+$687
Avg Markup (Optiq)$0
% Below MSRP91%
Avg Days to Sell23 days
Avg Sold Markup+$835
Cheaper Optiq Luxury Inventory
CRESTVIEW CADILLAC, INC.Rochester, MI
-$2,615$55,9744d
FRANK KENT CADILLAC OF ARLINGTONArlington, TX
-$2,404$49,9918d
GHENT CADILLACGreeley, CO
-$2,224$55,29668d
GERMAIN CADILLAC OF EASTONColumbus, OH
-$2,114$55,006128d
NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL
-$2,011$55,18389d
HILTON HEAD CADILLACBluffton, SC
-$2,000$56,11856d
FIVE STAR CADILLACWarner Robins, GA
-$1,989$54,90025d
NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL
-$1,775$55,41990d
BAKER CADILLAC OF CHARLESTONCharleston, SC
-$1,227$51,46839d
ARNIE BAUER CADILLACMatteson, IL
-$1,130$52,29036d