Deal Sheet: 2026 Optiq Luxury

WILKINSON CADILLAC · Sanford, NC · VIN: 3GYK3BM51TS163331

Negotiation Guide

Opening Offer

$51,462

Fair Price

$52,962

Walk Away Above

$53,422

• Recent buyers paid ~$65 below MSRP
• Sitting 75 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$46,877

Est. Invoice$48,494

Holdback (est.)$1,616

MSRP (Sticker)$53,882

Asking Price$53,882

Markup$0

Est. Dealer Margin on This Car$7,005

Percentile97% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold418

Avg Markup-$65

Median Markup$0

Best Deal-$2,640

Worst Deal+$1,795

% Sold Below MSRP98%

Avg Days to Sell29 days

Dealer Profile

Inventory45 vehicles

Avg Markup (All Models)+$736

Avg Markup (Optiq)$0

% Below MSRP91%

Avg Days to Sell30 days

Avg Sold Markup+$867

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