Deal Sheet: 2026 Optiq Luxury

HENDRICK CADILLAC SOUTHPOINT · Durham, NC · VIN: 3GYK3BM50TS159254

Negotiation Guide

Opening Offer

$52,072

Fair Price

$53,572

Walk Away Above

$54,118

• Recent buyers paid ~$57 below MSRP
• Sitting 84 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$47,559

Est. Invoice$49,199

Holdback (est.)$1,640

MSRP (Sticker)$54,665

Asking Price$54,665

Markup$0

Est. Dealer Margin on This Car$7,106

Percentile97% of inventory is priced lower

Days on Lot84 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$57

Median Markup$0

Best Deal-$2,404

Worst Deal+$1,795

% Sold Below MSRP98%

Avg Days to Sell29 days

Dealer Profile

Inventory159 vehicles

Avg Markup (All Models)+$290

Avg Markup (Optiq)$0

% Below MSRP96%

Avg Days to Sell26 days

Avg Sold Markup+$516

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