Deal Sheet: 2026 Optiq Luxury

NAPLETON CADILLAC OF NORTHBROOK · Northbrook, IL · VIN: 3GYK3BM48TS177542

Negotiation Guide

Opening Offer

$56,358

Fair Price

$57,858

Walk Away Above

$57,887

• Recent buyers paid ~$57 below MSRP

Price Breakdown

Est. Dealer Cost$50,386

Est. Invoice$52,124

Holdback (est.)$1,737

MSRP (Sticker)$57,915

Asking Price$57,915

Markup$0

Est. Dealer Margin on This Car$7,529

Percentile97% of inventory is priced lower

Days on Lot24 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$57

Median Markup$0

Best Deal-$2,404

Worst Deal+$1,795

% Sold Below MSRP98%

Avg Days to Sell29 days

Dealer Profile

Inventory40 vehicles

Avg Markup (All Models)-$24

Avg Markup (Optiq)-$429

% Below MSRP88%

Avg Days to Sell29 days

Avg Sold Markup+$5,848

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