Deal Sheet: 2026 Optiq Luxury

BROGAN CADILLAC CO. · Totowa, NJ · VIN: 3GYK3BM48TS114084

Negotiation Guide

Opening Offer

$53,800

Fair Price

$55,300

Walk Away Above

$55,897

• Recent buyers paid ~$65 below MSRP
• Sitting 128 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$49,151

Est. Invoice$50,846

Holdback (est.)$1,695

MSRP (Sticker)$56,495

Asking Price$56,495

Markup$0

Est. Dealer Margin on This Car$7,344

Percentile97% of inventory is priced lower

Days on Lot128 days

What Others Paid (Last 30 Days)

Cars Sold418

Avg Markup-$65

Median Markup$0

Best Deal-$2,640

Worst Deal+$1,795

% Sold Below MSRP98%

Avg Days to Sell29 days

Dealer Profile

Inventory44 vehicles

Avg Markup (All Models)+$388

Avg Markup (Optiq)$0

% Below MSRP91%

Avg Days to Sell24 days

Avg Sold Markup+$2,591

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