Deal Sheet: 2026 Optiq Luxury

BROGAN CADILLAC CO. · Totowa, NJ · VIN: 3GYK3BM46TS163851

Negotiation Guide

Opening Offer

$56,330

Fair Price

$57,830

Walk Away Above

$57,862

• Recent buyers paid ~$65 below MSRP

Price Breakdown

Est. Dealer Cost$50,369

Est. Invoice$52,106

Holdback (est.)$1,737

MSRP (Sticker)$57,895

Asking Price$57,895

Markup$0

Est. Dealer Margin on This Car$7,526

Percentile97% of inventory is priced lower

Days on Lot38 days

What Others Paid (Last 30 Days)

Cars Sold418

Avg Markup-$65

Median Markup$0

Best Deal-$2,640

Worst Deal+$1,795

% Sold Below MSRP98%

Avg Days to Sell29 days

Dealer Profile

Inventory44 vehicles

Avg Markup (All Models)+$388

Avg Markup (Optiq)$0

% Below MSRP91%

Avg Days to Sell24 days

Avg Sold Markup+$2,591

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