Deal Sheet: 2026 Optiq Luxury

O'MALLEY AUTOMOTIVE INC. · Wausau, WI · VIN: 3GYK3BM46TS109644

Negotiation Guide

Opening Offer

$53,784

Fair Price

$55,284

Walk Away Above

$55,882

• Recent buyers paid ~$65 below MSRP
• Sitting 114 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$49,137

Est. Invoice$50,831

Holdback (est.)$1,694

MSRP (Sticker)$56,479

Asking Price$56,479

Markup$0

Est. Dealer Margin on This Car$7,342

Percentile97% of inventory is priced lower

Days on Lot114 days

What Others Paid (Last 30 Days)

Cars Sold418

Avg Markup-$65

Median Markup$0

Best Deal-$2,640

Worst Deal+$1,795

% Sold Below MSRP98%

Avg Days to Sell29 days

Dealer Profile

Inventory23 vehicles

Avg Markup (All Models)-$282

Avg Markup (Optiq)$0

% Below MSRP100%

Avg Days to Sell50 days

Avg Sold Markup$0

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