Negotiation Guide
Opening Offer
$55,466
Fair Price
$56,966
Walk Away Above
$56,998
- • Recent buyers paid ~$65 below MSRP
Price Breakdown
Est. Dealer Cost$49,617
Est. Invoice$51,328
Holdback (est.)$1,711
MSRP (Sticker)$57,031
Asking Price$57,031
Markup$0
Est. Dealer Margin on This Car$7,414
Percentile97% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold418
Avg Markup-$65
Median Markup$0
Best Deal-$2,640
Worst Deal+$1,795
% Sold Below MSRP98%
Avg Days to Sell29 days
Dealer Profile
Inventory125 vehicles
Avg Markup (All Models)+$199
Avg Markup (Optiq)+$1,548
% Below MSRP95%
Avg Days to Sell32 days
Avg Sold Markup+$0
Cheaper Optiq Luxury Inventory
CRESTVIEW CADILLAC, INC.Rochester, MI
-$2,615$55,9743d
FRANK KENT CADILLAC OF ARLINGTONArlington, TX
-$2,404$49,9917d
GHENT CADILLACGreeley, CO
-$2,224$55,29667d
GERMAIN CADILLAC OF EASTONColumbus, OH
-$2,114$55,006127d
NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL
-$2,011$55,18388d
HILTON HEAD CADILLACBluffton, SC
-$2,000$56,11856d
FIVE STAR CADILLACWarner Robins, GA
-$1,989$54,90024d
NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL
-$1,775$55,41989d
BAKER CADILLAC OF CHARLESTONCharleston, SC
-$1,227$51,46838d
ARNIE BAUER CADILLACMatteson, IL
-$1,130$52,29035d