Deal Sheet: 2026 Optiq Luxury

COLONIAL CADILLAC · New London, CT · VIN: 3GYK3BM44TS111926

Negotiation Guide

Opening Offer

$53,212

Fair Price

$54,712

Walk Away Above

$55,303

• Recent buyers paid ~$65 below MSRP
• Sitting 128 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$48,629

Est. Invoice$50,306

Holdback (est.)$1,677

MSRP (Sticker)$55,895

Asking Price$55,895

Markup$0

Est. Dealer Margin on This Car$7,266

Percentile97% of inventory is priced lower

Days on Lot128 days

What Others Paid (Last 30 Days)

Cars Sold418

Avg Markup-$65

Median Markup$0

Best Deal-$2,640

Worst Deal+$1,795

% Sold Below MSRP98%

Avg Days to Sell29 days

Dealer Profile

Inventory12 vehicles

Avg Markup (All Models)$0

Avg Markup (Optiq)$0

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup+$768

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