Deal Sheet: 2026 Optiq Luxury

NAPLETON CADILLAC OF NORTHBROOK · Northbrook, IL · VIN: 3GYK3BM43TS176461

Negotiation Guide

Opening Offer

$56,380

Fair Price

$57,880

Walk Away Above

$57,897

• Recent buyers paid ~$35 below MSRP

Price Breakdown

Est. Dealer Cost$50,386

Est. Invoice$52,124

Holdback$1,737

MSRP (Sticker)$57,915

Asking Price$57,915

Markup$0

Dealer Margin on This Car$7,529

Percentile99% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold290

Avg Markup-$35

Median Markup$0

Best Deal-$2,640

Worst Deal+$1,795

% Sold Below MSRP98%

Avg Days to Sell27 days

Dealer Profile

Inventory40 vehicles

Avg Markup (All Models)-$163

Avg Markup (Optiq)-$273

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup+$7,195

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