Deal Sheet: 2026 Optiq Luxury

BERGSTROM CADILLAC GREEN BAY · Green Bay, WI · VIN: 3GYK3BM42TS137604

Negotiation Guide

Opening Offer

$54,211

Fair Price

$55,711

Walk Away Above

$56,313

• Recent buyers paid ~$65 below MSRP
• Sitting 89 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$49,516

Est. Invoice$51,224

Holdback (est.)$1,707

MSRP (Sticker)$56,915

Asking Price$56,915

Markup$0

Est. Dealer Margin on This Car$7,399

Percentile97% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold418

Avg Markup-$65

Median Markup$0

Best Deal-$2,640

Worst Deal+$1,795

% Sold Below MSRP98%

Avg Days to Sell29 days

Dealer Profile

Inventory61 vehicles

Avg Markup (All Models)-$1,730

Avg Markup (Optiq)$0

% Below MSRP97%

Avg Days to Sell23 days

Avg Sold Markup-$1,721

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