Deal Sheet: 2026 Optiq Luxury

HERITAGE CADILLAC, INC. · Lombard, IL · VIN: 3GYK3BM40TS168544

Negotiation Guide

Opening Offer

$55,559

Fair Price

$57,059

Walk Away Above

$57,487

• Recent buyers paid ~$57 below MSRP
• Sitting 69 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$50,386

Est. Invoice$52,124

Holdback (est.)$1,737

MSRP (Sticker)$57,915

Asking Price$57,915

Markup$0

Est. Dealer Margin on This Car$7,529

Percentile97% of inventory is priced lower

Days on Lot69 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$57

Median Markup$0

Best Deal-$2,404

Worst Deal+$1,795

% Sold Below MSRP98%

Avg Days to Sell29 days

Dealer Profile

Inventory90 vehicles

Avg Markup (All Models)-$12

Avg Markup (Optiq)$0

% Below MSRP93%

Avg Days to Sell25 days

Avg Sold Markup+$6

Cheaper Optiq Luxury Inventory

CRESTVIEW CADILLAC, INC.Rochester, MI

-$2,615$55,97410d

GHENT CADILLACGreeley, CO

-$2,224$55,29674d

GERMAIN CADILLAC OF EASTONColumbus, OH

-$2,114$55,006134d

NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL

-$2,011$55,18395d

HILTON HEAD CADILLACBluffton, SC

-$2,000$56,11862d

NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL

-$1,775$55,41996d

BAKER CADILLAC OF CHARLESTONCharleston, SC

-$1,227$51,46845d

ARNIE BAUER CADILLACMatteson, IL

-$1,130$52,29042d

VADEN CADILLAC BRUNSWICKBrunswick, GA

-$1,000$52,41528d

MASTRIA GMCRaynham, MA

-$1,000$57,12045d