Deal Sheet: 2026 Optiq Luxury

RICKENBAUGH CADILLAC COMPANY · Denver, CO · VIN: 3GYK3BM40TS137830

Negotiation Guide

Opening Offer

$54,957

Fair Price

$56,457

Walk Away Above

$56,489

• Recent buyers paid ~$63 below MSRP

Price Breakdown

Est. Dealer Cost$49,172

Est. Invoice$50,868

Holdback$1,696

MSRP (Sticker)$56,520

Asking Price$56,520

Markup$0

Dealer Margin on This Car$7,348

Percentile97% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold353

Avg Markup-$63

Median Markup$0

Best Deal-$2,640

Worst Deal+$1,795

% Sold Below MSRP99%

Avg Days to Sell27 days

Dealer Profile

Inventory77 vehicles

Avg Markup (All Models)+$34

Avg Markup (Optiq)$0

% Below MSRP90%

Avg Days to Sell36 days

Avg Sold Markup$0

Cheaper Optiq Luxury Inventory

NAPLETON CADILLACOak Lawn, IL

-$2,464$54,870112d

GERMAIN CADILLAC OF EASTONColumbus, OH

-$2,114$55,006112d

NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL

-$2,011$55,18374d

HILTON HEAD CADILLACBluffton, SC

-$2,000$56,11841d

TOM KELLEY CADILLACFort Wayne, IN

-$2,000$55,51521d

TOM KELLEY CADILLACFort Wayne, IN

-$2,000$56,49521d

FIVE STAR CADILLACWarner Robins, GA

-$1,989$54,90010d

NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL

-$1,775$55,41975d

NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL

-$1,687$55,50721d

ARNIE BAUER CADILLACMatteson, IL

-$1,130$52,29021d