Deal Sheet: 2026 Optiq Luxury

LONG CADILLAC · Southborough, MA · VIN: 3GYK3BM40TS112068

Negotiation Guide

Opening Offer

$55,518

Fair Price

$57,018

Walk Away Above

$57,629

• Recent buyers paid ~$57 below MSRP
• Sitting 118 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$50,669

Est. Invoice$52,416

Holdback (est.)$1,747

MSRP (Sticker)$58,240

Asking Price$58,240

Markup$0

Est. Dealer Margin on This Car$7,571

Percentile97% of inventory is priced lower

Days on Lot118 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$57

Median Markup$0

Best Deal-$2,404

Worst Deal+$1,795

% Sold Below MSRP98%

Avg Days to Sell29 days

Dealer Profile

Inventory41 vehicles

Avg Markup (All Models)+$44

Avg Markup (Optiq)$0

% Below MSRP98%

Avg Days to Sell45 days

Avg Sold Markup$0

Cheaper Optiq Luxury Inventory

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NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL

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ARNIE BAUER CADILLACMatteson, IL

-$1,130$52,29042d

VADEN CADILLAC BRUNSWICKBrunswick, GA

-$1,000$52,41528d

MASTRIA GMCRaynham, MA

-$1,000$57,12045d