Deal Sheet: 2026 Maverick Lariat

Gustafson Ford, LLC · Kewanee, IL · VIN: 3FTTW8SA9TRA50612

Negotiation Guide

Opening Offer

$37,492

Fair Price

$38,992

Walk Away Above

$39,016

• Recent buyers paid ~$48 below MSRP

Price Breakdown

Est. Dealer Cost$35,136

Est. Invoice$36,307

Holdback (est.)$1,171

MSRP (Sticker)$39,040

Asking Price$39,040

Markup$0

Est. Dealer Margin on This Car$3,904

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold2192

Avg Markup-$48

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory28 vehicles

Avg Markup (All Models)-$500

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$1,091

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