Deal Sheet: 2026 Maverick Lariat

City Ford · Columbia City, IN · VIN: 3FTTW8SA7TRB14825

Negotiation Guide

Opening Offer

$38,297

Fair Price

$39,797

Walk Away Above

$39,821

• Recent buyers paid ~$48 below MSRP

Price Breakdown

Est. Dealer Cost$35,861

Est. Invoice$37,056

Holdback (est.)$1,195

MSRP (Sticker)$39,845

Asking Price$39,845

Markup$0

Est. Dealer Margin on This Car$3,985

Percentile100% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold2192

Avg Markup-$48

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory43 vehicles

Avg Markup (All Models)-$576

Avg Markup (Maverick)-$182

% Below MSRP100%

Avg Days to Sell15 days

Avg Sold Markup-$658

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