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Deal Sheet: 2026 Maverick Lariat
Capital Ford of Columbus · Columbus, OH · VIN: 3FTTW8SA7TRA67960
This Is Already a Great Deal
Opening Offer
$36,234
Asking Price
$37,355
Max Price
$37,355
- • Recent buyers paid ~$570 below MSRP
- • Sitting 77 days (avg 46) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $171 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,520
Est. Invoice$35,670
Holdback (est.)$1,151
MSRP (Sticker)$38,355
Asking Price$37,355
Markup-$1,000
Est. Dealer Margin on This Car$2,836
Percentile36% of inventory is priced lower
Days on Lot77 days
What Others Paid (Last 30 Days)
Cars Sold1952
Avg Markup-$570
Median Markup$0
Best Deal-$3,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory115 vehicles
Avg Markup (All Models)-$2,554
Avg Markup (Maverick)-$500
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,690
Price History
Jul 9, 2026$38,355 → $37,355(-$1,000)
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