Deal Sheet: 2026 Maverick Lariat

Capital Ford of Columbus · Columbus, OH · VIN: 3FTTW8SA7TRA67960

Negotiation Guide

Opening Offer

$36,515

Fair Price

$38,015

Walk Away Above

$38,185

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$34,520

Est. Invoice$35,670

Holdback$1,151

MSRP (Sticker)$38,355

Asking Price$38,355

Markup$0

Dealer Margin on This Car$3,836

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory121 vehicles

Avg Markup (All Models)-$603

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell13 days

Avg Sold Markup-$533

Cheaper Maverick Lariat Inventory

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-$1,000$41,00521d