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Deal Sheet: 2026 Maverick Lariat
City Ford · Columbia City, IN · VIN: 3FTTW8SA6TRB14640
This Is Already a Great Deal
Opening Offer
$38,189
Asking Price
$39,370
Max Price
$39,370
- • Recent buyers paid ~$570 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $430 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,333
Est. Invoice$37,544
Holdback (est.)$1,211
MSRP (Sticker)$40,370
Asking Price$39,370
Markup-$1,000
Est. Dealer Margin on This Car$3,037
Percentile36% of inventory is priced lower
Days on Lot58 days
What Others Paid (Last 30 Days)
Cars Sold1952
Avg Markup-$570
Median Markup$0
Best Deal-$3,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory47 vehicles
Avg Markup (All Models)-$2,984
Avg Markup (Maverick)-$800
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$2,038
Price History
Jul 9, 2026$40,370 → $39,370(-$1,000)
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