Deal Sheet: 2026 Maverick Lariat

Fairway Ford · Placentia, CA · VIN: 3FTTW8SA6TRA97533

Negotiation Guide

Opening Offer

$37,812

Fair Price

$39,312

Walk Away Above

$39,336

• Recent buyers paid ~$48 below MSRP

Price Breakdown

Est. Dealer Cost$35,424

Est. Invoice$36,605

Holdback (est.)$1,181

MSRP (Sticker)$39,360

Asking Price$39,360

Markup$0

Est. Dealer Margin on This Car$3,936

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold2192

Avg Markup-$48

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory216 vehicles

Avg Markup (All Models)-$574

Avg Markup (Maverick)-$304

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$450

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