Deal Sheet: 2026 Maverick Lariat

Gateway Ford · Greeneville, TN · VIN: 3FTTW8SA5TRA78598

Negotiation Guide

Opening Offer

$39,952

Fair Price

$41,452

Walk Away Above

$41,476

• Recent buyers paid ~$48 below MSRP

Price Breakdown

Est. Dealer Cost$37,350

Est. Invoice$38,595

Holdback (est.)$1,245

MSRP (Sticker)$41,500

Asking Price$41,500

Markup$0

Est. Dealer Margin on This Car$4,150

Percentile100% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold2192

Avg Markup-$48

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory474 vehicles

Avg Markup (All Models)-$334

Avg Markup (Maverick)$0

% Below MSRP39%

Avg Days to Sell28 days

Avg Sold Markup+$237

Cheaper Maverick Lariat Inventory

Cloninger Ford of HickoryHickory, NC

-$1,000$39,76526d

Cutter Ford, Inc.Aiea, HI

-$1,000$41,00526d

Krapohl FordMount Pleasant, MI

-$1,000$42,6300d

Magic City Ford LexingtonLexington, VA

-$1,000$41,00526d

Pioneer FordMarietta, OH

-$1,000$40,65026d

Shields FordRantoul, IL

-$1,000$39,36026d

Envision Ford of DuarteDuarte, CA

-$1,000$39,13026d

Roberson's Albany FordAlbany, OR

-$1,000$41,04526d

Freedom Ford of Claypool HillPounding Mill, VA

-$1,000$41,0950d

Apple FordColumbia, MD

-$1,000$40,87026d