Deal Sheet: 2026 Maverick Lariat

West Herr Ford of Rochester · Rochester, NY · VIN: 3FTTW8SA5TRA77726

Negotiation Guide

Opening Offer

$39,517

Fair Price

$41,017

Walk Away Above

$41,041

• Recent buyers paid ~$48 below MSRP

Price Breakdown

Est. Dealer Cost$36,959

Est. Invoice$38,190

Holdback (est.)$1,232

MSRP (Sticker)$41,065

Asking Price$41,065

Markup$0

Est. Dealer Margin on This Car$4,107

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold2192

Avg Markup-$48

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory113 vehicles

Avg Markup (All Models)-$558

Avg Markup (Maverick)-$45

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$355

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