Deal Sheet: 2026 Maverick Lariat

Jenkins & Wynne Ford · Clarksville, TN · VIN: 3FTTW8SA5TRA49280

Negotiation Guide

Opening Offer

$38,907

Fair Price

$40,407

Walk Away Above

$40,431

• Recent buyers paid ~$48 below MSRP

Price Breakdown

Est. Dealer Cost$36,410

Est. Invoice$37,623

Holdback (est.)$1,214

MSRP (Sticker)$40,455

Asking Price$40,455

Markup$0

Est. Dealer Margin on This Car$4,046

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold2192

Avg Markup-$48

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory279 vehicles

Avg Markup (All Models)-$197

Avg Markup (Maverick)-$61

% Below MSRP82%

Avg Days to Sell16 days

Avg Sold Markup-$331

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