Deal Sheet: 2026 Maverick Lariat

Coughlin Ford · Pataskala, OH · VIN: 3FTTW8SA4TRB01241

Negotiation Guide

Opening Offer

$39,352

Fair Price

$40,852

Walk Away Above

$40,876

• Recent buyers paid ~$48 below MSRP

Price Breakdown

Est. Dealer Cost$36,810

Est. Invoice$38,037

Holdback (est.)$1,227

MSRP (Sticker)$40,900

Asking Price$40,900

Markup$0

Est. Dealer Margin on This Car$4,090

Percentile100% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold2192

Avg Markup-$48

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory69 vehicles

Avg Markup (All Models)-$630

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$543

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