Deal Sheet: 2026 Maverick Lariat

New Way Ford · Coon Rapids, IA · VIN: 3FTTW8SA3TRA87297

Negotiation Guide

Opening Offer

$36,912

Fair Price

$38,412

Walk Away Above

$38,436

• Recent buyers paid ~$48 below MSRP

Price Breakdown

Est. Dealer Cost$34,614

Est. Invoice$35,768

Holdback (est.)$1,154

MSRP (Sticker)$38,460

Asking Price$38,460

Markup$0

Est. Dealer Margin on This Car$3,846

Percentile100% of inventory is priced lower

Days on Lot27 days

What Others Paid (Last 30 Days)

Cars Sold2192

Avg Markup-$48

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory29 vehicles

Avg Markup (All Models)-$897

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$1,000

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