Negotiation Guide
Opening Offer
$37,907
Fair Price
$39,407
Walk Away Above
$39,431
- • Recent buyers paid ~$48 below MSRP
Price Breakdown
Est. Dealer Cost$35,510
Est. Invoice$36,693
Holdback (est.)$1,184
MSRP (Sticker)$39,455
Asking Price$39,455
Markup$0
Est. Dealer Margin on This Car$3,946
Percentile100% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold2192
Avg Markup-$48
Median Markup$0
Best Deal-$1,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory258 vehicles
Avg Markup (All Models)-$550
Avg Markup (Maverick)$0
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$470
Cheaper Maverick Lariat Inventory
Cloninger Ford of HickoryHickory, NC
-$1,000$39,76526d
Cutter Ford, Inc.Aiea, HI
-$1,000$41,00526d
Krapohl FordMount Pleasant, MI
-$1,000$42,6300d
Magic City Ford LexingtonLexington, VA
-$1,000$41,00526d
Pioneer FordMarietta, OH
-$1,000$40,65026d
Shields FordRantoul, IL
-$1,000$39,36026d
Envision Ford of DuarteDuarte, CA
-$1,000$39,13026d
Roberson's Albany FordAlbany, OR
-$1,000$41,04526d
Freedom Ford of Claypool HillPounding Mill, VA
-$1,000$41,0950d
Apple FordColumbia, MD
-$1,000$40,87026d