Negotiation Guide
Opening Offer
$37,262
Fair Price
$38,762
Walk Away Above
$38,786
- • Recent buyers paid ~$48 below MSRP
Price Breakdown
Est. Dealer Cost$34,929
Est. Invoice$36,093
Holdback (est.)$1,164
MSRP (Sticker)$38,810
Asking Price$38,810
Markup$0
Est. Dealer Margin on This Car$3,881
Percentile100% of inventory is priced lower
Days on Lot0 days
What Others Paid (Last 30 Days)
Cars Sold2192
Avg Markup-$48
Median Markup$0
Best Deal-$1,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory368 vehicles
Avg Markup (All Models)-$541
Avg Markup (Maverick)-$77
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$503
Cheaper Maverick Lariat Inventory
Cloninger Ford of HickoryHickory, NC
-$1,000$39,76527d
Cutter Ford, Inc.Aiea, HI
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Krapohl FordMount Pleasant, MI
-$1,000$42,6300d
Magic City Ford LexingtonLexington, VA
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Pioneer FordMarietta, OH
-$1,000$40,65027d
Shields FordRantoul, IL
-$1,000$39,36027d
Envision Ford of DuarteDuarte, CA
-$1,000$39,13027d
Roberson's Albany FordAlbany, OR
-$1,000$41,04527d
Freedom Ford of Claypool HillPounding Mill, VA
-$1,000$41,0950d
Apple FordColumbia, MD
-$1,000$40,87027d