Deal Sheet: 2026 Maverick Lariat

Gary Yeomans Ford Palm Bay · Palm Bay, FL · VIN: 3FTTW8SA1TRA18379

Negotiation Guide

Opening Offer

$37,777

Fair Price

$39,277

Walk Away Above

$39,301

• Recent buyers paid ~$48 below MSRP

Price Breakdown

Est. Dealer Cost$35,393

Est. Invoice$36,572

Holdback (est.)$1,180

MSRP (Sticker)$39,325

Asking Price$39,325

Markup$0

Est. Dealer Margin on This Car$3,933

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold2192

Avg Markup-$48

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory243 vehicles

Avg Markup (All Models)-$575

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$515

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