Deal Sheet: 2026 Maverick Lariat

Van Horn Ford Lomira · Lomira, WI · VIN: 3FTTW8SA1TRA08161

Negotiation Guide

Opening Offer

$36,862

Fair Price

$38,362

Walk Away Above

$38,386

• Recent buyers paid ~$48 below MSRP

Price Breakdown

Est. Dealer Cost$34,569

Est. Invoice$35,721

Holdback (est.)$1,152

MSRP (Sticker)$38,410

Asking Price$38,410

Markup$0

Est. Dealer Margin on This Car$3,841

Percentile100% of inventory is priced lower

Days on Lot27 days

What Others Paid (Last 30 Days)

Cars Sold2192

Avg Markup-$48

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory32 vehicles

Avg Markup (All Models)-$594

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell16 days

Avg Sold Markup-$714

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