Deal Sheet: 2026 Maverick Lariat

Harlan Ford, Inc. · Okmulgee, OK · VIN: 3FTTW8SA0TRB14486

Negotiation Guide

Opening Offer

$36,413

Fair Price

$37,913

Walk Away Above

$37,939

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$34,169

Est. Invoice$35,307

Holdback$1,139

MSRP (Sticker)$37,965

Asking Price$37,965

Markup$0

Dealer Margin on This Car$3,797

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory40 vehicles

Avg Markup (All Models)-$875

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell8 days

Avg Sold Markup-$1,000

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